Tucker Powersports: New Products, Dealer Programs at AIMExpo
AIMing to Please
With AIMExpo just a week away, Tucker Powersports prepares for the largest product launch and dealer education event in the company’s history.
“We’ve got major product announcements from five of our own brands along with hundreds of new products from Tucker suppliers,” said Tucker’s Senior Director of Marketing and Owned Brands Andrea Weeke. “We’ll also launch an expanded Tucker University, our online portal for product training and communications.”
All of Tucker’s brands will launch products and several will introduce dramatic updates and whole new product categories at the AIMExpo show, which opens in Las Vegas on January 19, 2022.
“We’ve got our teams from Answer Racing, ProTaper, DragonFire Racing, First Gear and Kuryakyn queued up for some monumental additions to their product offerings and we’ll be adding more items to our expanding ePower lineup as well,” continued Weeke.
The online Tucker University was launched two years ago, and has now undergone a major overhaul, allowing more of Tucker’s suppliers to participate and deliver additional product and industry content for users. These resources are available to all Tucker dealership’s staff members and Tucker’s field and internal teams as well.
In addition to Tucker University, Tucker will offer several in-person dealer training courses at the show.
Tucker staff members will demonstrate the newest products in three display areas on the show floor. Tucker will also host show attendees at the Powersports Industry Party powered by Tucker on the opening night of the show.
COMPANY DETAILS |
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Company |
Tucker |
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Website |
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Contact |
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(817) 258-9000 |
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4900 Alliance Gateway Freeway |
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Fort Worth, Texas 76177 |
ABOUT Tucker®
In 1967, Ed Tucker started a small business selling motor oil out of the trunk of his car. Through his unrelenting drive, determination, and hustle the company quickly grew. After several mergers and acquisitions, Tucker acquired a company by the name of Rocky Cycles and the name Tucker Rocky was born. Over the next 50+ years, Tucker Rocky became a leading distributor in the powersports industry. Fast-forward to 2018 and the rebirth of Tucker. The new Tucker has embraced the changes within the powersports industry and positioned itself at the front of the pack as a leader. The result is a lighter, faster, more powerful Tucker with a clear memory of its heritage and humble beginnings.
